The role of advertising discourse in promoting local tourism in Algeria.

Abstract

Advertising is considered an essential pillar that can not be overlooked when planning for the advancement and development of the tourism sector, where publicity is of great importance in improving the tourism image of any community, and this is by building an educated tourist community reflected positively on all members of the community, this research paper aimed at shedding light on the role Effective contribution of the publicity discourse in the promotion of the local tourism sector by promoting it in a sign language and attractive image encourages tourists to visit local tourist places through billboards, banners and advertising letters, provided by the media in creating tourism awareness in the community and development Their tourist sense.
The importance of tourism in the tourism sector is one of the most important issues that guide the state policy of great importance in the current period. Tourism awareness is one of the necessities required by tourism components. Content in the promotion of the tourism sector.
So how can the tourism sector be promoted through publicity letters promoted by the media through banners, brochures, tourist guides or motivational videos and linguistic connotations that entice the tourist and encourage him to visit local tourist areas?